Value proposition design : how to create products and services customers want : get started with;, 2014. ©2014
| Název: | Value proposition design : how to create products and services customers want : get started with; |
| Autor: | Osterwalder, Alex |
| Autor: | Papadakos, Trish |
| Autor: | ebrary, Inc |
| Nakladatel: | Wiley |
| ISBN: | 978-1-118-96807-9 |
| Rok vydání: | 2014. ©2014 |
| Počet stran: | 289 |
| Stav: | Dobrý |
| Vazba: | brož |
| Kategorie: | Angličtina |
| Kategorie: | Ekonomie |
| Kategorie: | Peníze |
| Poznámka: | Stav viz foto. |
| Digitalizovaná tiráž: | mistakes nd instead Pains vs. Gains Ask "why" several times until you When you get started with the customer profile, Uou might simply put the same ideas in pains and 25 really understand your customers' ague in jobs to be done. gains as opposites of each other. For example. of pains Another issue when you get started with the customer profile is that you might settle with a superficial understanding of your customer's if one of the customers' jobs to be done is "egrn more money" you might start by adding "salary increase" to gains and "salary decrease" to pains. jobs. To avoid this, you need to ask yourself why a customer wants to perform a certain job to dig deeper toward the real motivations. Here's a better way to do it: For example, why might a customer want to • Find out precisely how much more money the learn a foreign language? Maybe because the customer expects to earn so it feels like a gain and gains "real" customer job to be done is to improve his and investigate what decrease would feel like CV. Why does he want to improve his CV? Maybe concrete a pain. because he wants to earn more money. ust writing . In the pains, add the barriers that prevent or Don't settle until you really understand make it difficult to get a job done. In our exam- ase" in underlying jobs to be done that really drive ple the pain might be "my employer doesn't y how customers. crease a give raises" In the pains, add the risks related to not getting eeking. vriting the job done. In our example the pain could be "might not be able to afford my child's future ng in e how long college tution ually is you to Ow exact easure ailure STRATEGYZER.COM/VPD/CANVAS / 1.1 G !!! :) |
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